Social media marketing is the most widely used form of marketing in recent times. Social media marketing is an accumulative term that comprises all the social media sites/platforms. For example, Twitter is used to share short messages; while Instagram is used to share photos. Most of the social media platforms have incorporated analytics; so that companies can track the progress of how their ads and brand is doing, success rate and engagement rate on ad campaigns. To increase your engagement rate on Instagram, you can buy cheap Instagram followers from websites like Helpwyz.
Out of all the social media platforms, Facebook and Instagram are at the top. Facebook has about 1.1 billion monthly visitors, on the other end, Instagram sees about 500 million users. Both these platforms are simultaneously similar and different and the engagement in both these platforms is different. Hence both these platforms tend to impact your business differently. For example, Instagram has invaded the market recently; while Facebook has been around for longer. Hence Facebook has a larger database compared to Instagram. Further, Facebook is now more used by the younger generation and on the other hand, Instagram is more popular among the younger generation. Therefore, the customer reach is different for both the platforms. Each the engagement level on both of the platforms is different. Studies have shown that the engagement on Instagram is 10 times higher compared to the engagement level on Facebook. If the same campaign is run on Facebook and Instagram for a particular brand, the post views have been higher on Instagram compared to Facebook; in spite of the fact that the Facebook page for that brand had more likes than the Instagram page which had lesser number of followers. To increase your engagement rate on Instagram, you can buy cheap Instagram followers from websites like Helpwyz.
The final choice of which platforms to be used depends on the kind of audience that you want to reach of carter to – do you want to target the older generation which has more spending power or whether you want to reach out to the younger generation. Both the platforms are great for boosting your business. Now that both the platforms are owned by the same person, the way that ads and campaigns are run is almost the same. it’s the just the difference in customer reach and the engagement level that you need to consider, depending on the nature of your business. At the end of the day, whatever you do, the business needs to grow.