It’s good for (local) trade
Casually, this is probably the first time on such a scale that the digital world has boosted the historic economy, to sale the one that sells products or services without going through a screen. If some brands like McDonald’s in Japan and, to a lesser extent, Monoprix or System in some countries have already pre-empted the game, pokemon go accounts for sale – and all the augmented reality games that will follow – is also a potential pool of customers for small businesses. Any geographic location can become a PokéStop location and thus attract the barge. Some well-placed businesses have taken the opportunity to buy lures from Pokémon. The monsters then gather in the area, and the players join them. The web is full of comparable stories. Virtual reality is an effective way to get rid of the inevitability of the bad location . and to revitalize the city centers
It’s a transgenerational game.
We all have something of Pokémon. And Yannick Lejeune, Internet director of the Ionis group, and author and publisher of comics at Delcourt speaks very well about it: “I’m too old to have watched the cartoon series Pokémon as a child, but I played Pokémon on Gameboy at the end of the 90s, and so I know a lot about the subject.
Today, he’s sharing his new pokémania with his 5-year-old son, who is watching the cartoon on Netflix: “We’re going for long walks, we’re rejoicing together when we catch a new Pokémon on my smartphone, I see him get excited about this or that Pokémon and its developments. And at the same time, it is an opportunity to do other things than the simple “Pokémon hunt we can transform them into an opportunity for him to discover the city; we must find this or that detail of the place displayed on the screen looking around. “
Back home, the two hunters will even create new salt dough monsters. That’s Pokémon too. A transgenerational popular culture, a great idea, and a not-so-silly message.
And even if it is childish, it is not so serious to fall back into childhood as summed up by the aptly named Yannick Lejeune: “The guys who make fun when they see people hurry (or run) in the street to grab a rare Pokémon, have the right not to understand. But they must have forgotten their excitement and their contortions when they had to catch the tail of the mickey to win rides.